Anyone can generate an image.
No one can generate having been there.

Synthetic media has crossed a threshold. A fabricated photo, a cloned voice, a video of an event that never happened can now be produced in minutes, at almost no cost, by almost anyone. The tools are cheap, fast, and improving faster than the eye can keep up.

The institutions that depend on visual truth feel it first. Courts weighing evidence, newsrooms standing behind a photograph, insurers assessing a claim, families confirming that a loved one is safe. Detecting fakes after the fact is a race that defenders lose a little more every year. The durable answer is not to chase the fake. It is to establish what is real at the source.

Signet verifies that a piece of media is what it claims to be, and that a real, accountable person was present when it was captured. Cryptography can prove a file has not been altered since. It cannot prove that the scene in front of the lens was real in the first place. Human presence closes that gap, and it is the one part that cannot be synthesized.

The result is a record of authenticity that travels with the media and can be checked by anyone. For high-stakes and professional use, that record can be made independently verifiable, so a claim of authenticity does not require taking our word for it.

A notary confirms that a signature is genuine without judging the document it sits on. Signet does the same for media. We verify authenticity, not appropriateness. We establish what is real and who stood behind it. We do not decide what should be seen. That boundary is deliberate, and it is exactly what makes the record worth trusting.